07/10/2021 15 Views

The preparations for European Antibiotic Awareness Day 2021 are moving at full speed. We would like to share our plans for this year with you and ask for your support to the initiative as in previous years.

These are the activities and outputs that ECDC is working on, to be launched and released on 18 November:


  • ECDC surveillance outputs:
    • Summary of antimicrobial resistance 2020 data, as well as full data sets available through the ECDC Surveillance Atlas of Infectious Diseases;
    • Summary of antimicrobial consumption 2020 data, as well as full data sets available through the ESAC-Net interactive database.


  • Digital EAAD event, 18 November, 10:00 – 11:30 CET. The theme of the event is “in times of COVID-19, don’t forget about antimicrobial resistance. Stay united to preserve antimicrobials”. It will feature high-level keynote addresses as well as a scientific panel addressing the theme. The event is free of cost, open to everyone and organised within the frame of ECDC’s ESCAIDE conference. The registration will open soon on the ESCAIDE website.   


  • Digital EAAD campaign, including enhanced collaborations with social media influencers in each EU/EEA country – the influencers will produce content around prudent use of antibiotics and EAAD overall. The digital campaign also includes video statements from high-level speakers from the EU and experts from EU/EEA countries, and an interactive tool to be embedded on the ECDC and EAAD websites featuring the national resources on AMR, a stakeholders’ page, the influencers and ECDC’s resources.


  • Media toolkit including key messages, a social media briefing, template materials and the summaries of the latest data on AMR and antimicrobial consumption. This will be shared with EU/EEA contacts and stakeholders in the third week of October.


  • EU-level social media activities kicking off on the second week of October through the specific EAAD Twitter and Facebook accounts, as well as ECDC’s Twitter and Facebook accounts. We plan to use the hashtags #EAAD and #KeepAntibioticsWorking.


  • Global Twitter storm, 18 November, 17:00 CET, in collaboration with the US CDC, WHO Europe, Public Health England, and other organisations. Hashtags and specific message to be confirmed.


As in the past, we would like you to ask for your support in the following ways:


  • Being part of an updated webpage featuring all of EAAD’s stakeholders. Please have a look and let us know at the latest by 29 October if you wish to update the information about your organisation or provide a new text;


  • Acting as multipliers of the EAAD messages and materials on social media, and through your national member organisations, e.g., existing toolkits, our activities for 2021, and ECDC technical outputs;


  • Attending the EAAD digital event at ESCAIDE and promoting the event with your networks. We encourage you to use the platform and the momentum to highlight your role and activities addressing AMR;


  • Supporting EAAD on social media, using #EAAD and #AntibioticResistance and joining the Global Twitter storm;
  • Adding an EAAD banner to your website, with a link to the EAAD website.


Should you have any comments, questions or further ideas for collaboration, please do not hesitate to reach out at

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