“If you do what you’ve always done, you’ll get what you have always gotten”

19/11/2015 2427 Views
“If you do what you’ve always done, you’ll get what you have always gotten”

Dear colleagues and friends,
a widely known saying states that
“if you do what you’ve always done, you’ll get what you have always gotten”.

I feel that we all would like to get better results from our activity in UEMO,
better than what we have already achieved,
and I have been receiving many emails in the last days that let me understand that this is a shared wish.

We would like

  • that many more colleagues know what is and what does our organization;
  • that there is a more widespread knowledge of our statements and policies;
  • that the opinions we express about health issues in the European Union get a stronger resonance;

as an end outcome, we wish to obtain more interest and attention from European and National policy makers.

In a word, we need and want to be more influential.

So there will be some changes made.

A special concern has been repeatedly expressed about the UEMO communication strategy.

Therefore we are going to have new communication tools;

  • a redesigned website, on a platform with a better usability and appeal;
  • social media, like twitter and a youtube channel. The purpose of this video is just to show that the tool exists and is ready to work;
  • a new facebook page, that will come in the near future.

Alongside these instruments we have another need:
the need to offer, to our listeners and readers, original and valid “contents”,
as the communication experts call the documents.

Some of you have pointed out that  a number of UEMO documents are outdated and have structural pitfalls. This diagnosis is right.
The treatment will require time and energy, but we are on the right track.

To fulfil our task as UEMO delegates it is important that we join in a real network, that social media allow to build. A network of people that are connected among themselves and with every other person and organization, that can gather and circulate, internally and externally, every sort of information and news.

Be careful: network and social media are not just vision or philosophy.
They are the backbone of a project, that is being implemented right now.
Its method and results will be constantly assessed as the work goes on.

If we do not act as a network, the communication tools will be like a beautiful new Ferrari (allow me a bit of Italian pride): let it in the garage and it is useless; enjoyable instead, if you drive around.

Beside our own, we need a network of external professional contacts.
I am asking that you identify, and transmit to the secretariat, addresses of press agencies, journalists, newspapers (no matter if professional, political or popular), operating in your countries and that can be contacted in English.

In conclusion, we are facing a period of change, and a lot of new work.
We should not be scared by these changes, even if it may seem that we move away from the beaten track; because we have all the needed resources for this transition.
As Christopher Columbus once said, “you will never be able to cross the ocean, unless you have the courage to lose sight of the shore”.