EU COURT OF JUSTICE AGAINST GLUCOSE ADVERTISING

19/04/2016 2407 Views
EU COURT OF JUSTICE AGAINST GLUCOSE ADVERTISING

Should companies be allowed to advertise the sugar content of their products? According to the EU Court of Justice, they should not.

The case started with the German company Dextro Energy – which produces glucose energy tablets – asking the European Commission to authorize its advertising campaign (whose claims state that glucose “supports physical activity”, “contributes to normal energy-yielding metabolism”, and “contributes to normal muscle function during exercise”). The European Commission refused such authorization. Dextro Energy then appealed the European Commission’s decision at the Court of Justice of the EU, which supported the European Commission’s opinion: an increased in-take of sugar is incompatible with generally accepted principles of nutrition and health, and should not be encouraged at a time when national and international authorities are advising a reduction in its consumption.

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